It’s becoming clear that social interactions is what’s been missing in current search engines. However, with Google +1 it seems like the gap is about to be filled.
Why search engines go social?
There is many reasons for search engines to become more social. You know why?
Need a guide to search engines and search engine optimisation? We just found a new SEO site with a 50 (!) pages guide to SEO. This SEO guide obviously cover all steps in search engine optimisation:
Anyone involved with search engine marketing will know that link popularity has become central to most crawler-based search engine ranking systems. Search providers Google and AltaVista have been particularly vocal about their individual scoring methods, which can give us an insight as to how we can improve our own link popularity without accidentally getting our site blacklisted.
Advice on improving link popularity is usually lumped in with general search engine optimisation, and is sketchy to say the least. The importance of links to the Internet, and how to improve link popularity scores is a highly specialized subject that deserves debate in its own right. Below I have provided a broad introduction to the subject, which I have condensed into nine essential points. This list of link popularity do’s and don’ts cover everything a Webmaster should know in order to achieve greater search engine rankings.
1. Set aside an hour a week to search for out sites related to your own (non-competitive of course) and request a link. You’d be surprised how many Webmasters will be more than happy to do this — even big sites. Try to get the link included within some text Continue reading
Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves,attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves’ Web properties.
So, let’s look at this interview with Jim, and learn more about Ask Jeeves and their relatively new search engine on the block, Teoma.
As Vice President of Product Management, Jim overseas the strategy, Web design, and product development for all of Ask Jeeves’ properties, including Ask.com, Teoma, and Ask Jeeves for Kids at AJKids.com. Ask Jeeves is a top twenty Web property and is among the most recognized Internet brands worldwide.
Jim began by giving some background information about Ask Jeeves and Teoma. Continue reading
The relative unknown business of Search Engine Optimisation (SEO) is growing now that so many people are trying to create new income sources online. Home based businesses, generally selling through a web site, find that it is not at all as easy as it may seem and many fail to ever make any money. Those who find a good SEO company see their chances of success increase.
Search Engine Optimisation or SEO as it is generally named, helps web masters to increase the number of visitors to their web site. They optimize a web site in order to have it positioned in the top 10 of a search engine result page.
“The logic is simple,” says Peter Faber of www.seo-works.com: “A web site that ranks in the top 10 for its important keyword phrases, receives many visitors per day, a web site that doesn’t rank high, struggles to make money.”
According to Mike Pass Continue reading
Over the past few months, more and more people have been discussing the concept of Trusted Feeds. They have been branded by some as “approved cloaking”, by others as “authorized spam” – but few have looked at the true facts behind the use of Trusted Feed technology, let alone understand how or when it can be used for the benefits of certain types of websites. This short article is designed to sort some of the facts from the fiction so that webmasters, people in the SEM industry and surfers can make up their own minds about the validity of using Trusted Feeds – plus determine themselves if they are “fair means or foul”!
What is a Trusted Feed?
Everyone is used to the idea of search engines crawling web pages. However, certain situations can arise when there is simply no web page to crawl – or the dynamic URLs that certain scripts employ mean that URLs are blocking or inhibiting spiders from crawling them fully.
A typical example of this may be on a Continue reading
Still unwilling to take search engine marketing (SEM) seriously? Think it may be an option but only when you’ve got more time on your hands to look into it? Read on and you’ll be convinced to make more time for it, as soon as possible.
1. Presold Customers
When someone searches on the Internet they search because they are already interested in something. All a search engine listing has to do is rank in the top 20 and then explain what your site/page contains. SEM is about making yourself easy to find for the products and services you sell – the audience is already looking for you, not the other way round. But as direct marketers would argue, copy sells – so your descriptions need to be good enough to bring on the clicks.
2. Size Doesn’t Matter
You may be a small corner shop with a web site that Continue reading
If you’re a professional search engine optimiser, the field is wide open for you as far as clients are concerned. But how on earth do you find them?
Let’s face it: virtually every single business Web site is a potential client. But if you send out bulk e-mail, you risk getting tar and feathered by the E-Mail Spam Police.
So, how can you get started in this industry if you have little to no advertising budget, and how can you build a clientele? Here comes some suggestions how to get new SEO clients:
1. Consider starting on a local level where you have some personal connections. Join your area’s Chamber of Commerce, and make it a point to meet and get to know as many of the members as you can. Once you find out that they have an online business, ask them about their business and their traffic. How pleased are they with the results they’re getting from their Web site? That’s a perfect opportunity for you to casually explain your services and how you can help them.
2. Form relationships with area Web design firms, hosting companies, and Internet Service Providers. Offer them a Continue reading
MSN is fighting hard with Yahoo! to be the most popular portal, and as long as Microsoft has it as the default setting for Internet Explorer, MSN will win. Strangely, when people think of “search engines” they often don’t consider MSN. This is probably because, like most portals, its results are a hybrid of data sources.
This gives you more than one bite of the cherry at trying to get your site listed on the front page for your chosen keyphrase. It also means you need to be up in the top three in those data sources to achieve a first page position, not just within the top twenty. At Receptional we recommend only ONE prime keyphrase for any site. Being found under anything else is a fairly lucky bonus.
So – how do you win on MSN?
1. First type into the MSN search box the phrase that you hope to win on and take a moment to look at the environment you are working in. You may find you have been “bumped” to a regional version of MSN. If you are in the US but hope to attract UK surfers, then you may not be seeing the results that your potential clients are seeing. Last time I checked it was possible to fix this by changing the country settings in your control panel to those of your intended audience.
2. MSN initially returns web directory results – better known as Continue reading
One of the hardest parts of web site promotion is knowing where the Search Engines get their result. Most people probably think that all the results come from the Search Engine’s own index. Sorry I wish it was as easy as that but Search Engines have many relationships and they have more divorces and partners than Joan Collins.
To tackle the search engines correctly you have to understand these relationships and keep up-to-date with the changes. Every search engine uses the partnerships in different ways and many have more than one. You will find the partnership results are used for main results, secondary results, sponsored results etc.
We will base this article on five of the major Search Engines and Directories Yahoo, Google, MSN, Lycos and AltaVista. You will see by just using these examples you will start to build a picture of the main players in the industry and you might even find out about a few you have never heard off.
Yahoo is arguably the Continue reading