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Been
Gazumped by Google? Trying to make Sense of the "Florida" Update! |
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Barry Lloyd
| 30
November 03 |
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With the huge
number of postings on all the various forums, concerning this update,
most people don't know where to start looking for information about
the recent Google update.. read more |
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Search
Engine Optimization helps home businesses |
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Peter Faber
| 18
November 03
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The relative
unknown business of Search Engine Optimization (SEO) is growing now
that so many people are trying to create new income sources online.
Home based businesses, generally selling through a web site, find
that it is not at all as easy as it may seem and many fail to ever
make any money.... read more |
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Understanding
Trusted Feeds - Fact and Fiction |
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Barry Lloyd
| 07
October 03 |
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Over the past
few months, more and more people have been discussing the concept
of Trusted Feeds. They have been branded by some as “approved
cloaking”, by others as “authorized spam”... read
more |
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Optimising
for Inktomi - And how it can help on Other SEs! |
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Barry Lloyd
| 15
July 03 |
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Everyone is aware
that Inktomi is soon likely to grow in importance due to it having
been being bought recently by Yahoo! Although no firm date has been
given as to when Inktomi results will be integrated in to Yahoo’s
search listings... read more |
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What
SEOs expect from their clients |
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Kalena Jordan
| 07
May 03 |
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I've seen a lot
of articles around lately about how to pick and choose a search engine
optimization company. That's fine and dandy, but it often works the
other way around in this industry... read
more |
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Pay
Per Click Tracking |
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Joel Strellner
| 07
May 03 |
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Like many businesses
that advertise online you are probably spending a portion, if not
your entire advertising budget on PPC (pay per click) advertising...
read more |
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A
Look at Ask Jeeves and Teoma, Part 2 |
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Robin Nobles
| 20
January 03 |
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Then, you'll
find search results from Teoma, followed by a section called, "Other
people with your search have also asked:" In that section, you'll
see additional questions that may help answer your initial question,
with results coming from Ask.com ... read
more |
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A
Look at Ask Jeeves and Teoma, Part 1 |
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Robin Nobles
| 09
November 02 |
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Recently, Jim
Lanzone, Vice President of Product Management with Ask Jeeves, attended
a chat session with students from the Academy, and he answered a lot
of very interesting questions about Ask Jeeves' Web properties...
read more |
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The
next step in searching: trawling the Deep Net |
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Megan Hamilton
| 28
September 02 |
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Research shows
that today’s search engines only index a fraction of the information
available on the Internet. Megan Hamilton, co-founder of the search
engine Turbo10, introduces us to the Deep Net, and why it's the future
of online search... read more |
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New
InSites into the FAST Search Engine - Part 2 |
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Robin Nobles
| 8th
August 02 |
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"Robin Nobles
continues his interview with Stephen Baker, Fast's Director of Business
Development and Marketing. In this article conversation moves on to
spam - including FAST's new spamming policy, what consitiutes spam,
and how to get back into the index once your site has been blacklisted.."read
more |
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Lifting
the lid on LookSmart |
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Paul Fisher
| 18
July 02 |
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"LookSmart
is a global leader in Internet search and categorisation, operating
a database of three million URLs organised into 300,000 categories.
In this article Paul examines the structure of LookSmart's directory
and company, and evaluates its express listing and pay-per-click offerings
in light of recent webmaster criticism" read
more |
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New
InSites into the FAST Search Engine |
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Robin Nobles
| 09th
July 02 |
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"FAST is
arguably the most unique of all search services. In this two part
article Robin Nobles talks to Stephen Baker, Fast's Director of Business
Development and Marketing, to uncover how the FAST index works, where
it's results are used, and the range of new products that guarantee
inclusion."
read more |
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The
importance of a Regional Search Engine Strategy |
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Paul Fisher
| 25th
Jun 02 |
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"With the
major International search engines becoming saturated with competing
sites, it's time to focus on a regional search engine strategy that
will target your potential customers more effectively.."
read more |
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An
ingenious way to use Wordtracker . . . that's actually easier too!
- Part 3 |
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Robin Nobles
| 14
June 02 |
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"Robin
Nobles concludes this series with an overview and some additional
suggestions when choosing the correct keyword strategy for your site."read
more |
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An
ingenious way to use Wordtracker . . . that's actually easier too!
- Part 2 |
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Robin Nobles
| 06th
June 02 |
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"Robin Nobles
continues her latest series, examining how Wordtracker can be used
to pinpoint new potential customers though the use of strategic keyword
optimisation.." read more |
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An
ingenious way to use Wordtracker . . . that's actually easier too!
- Part 1 |
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Robin Nobles
| 20th
May 02 |
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"Search
engine optimisation is a much easier job when your using the right
keywords to target your potential customers. Robin Nobles introduces
the familiar tool Wordtracker, and a new way that it can be applied
to your SEO efforts.." read more |
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Ten
ways to get SEO clients . . . beginning with your local market |
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Robin Nobles
| 13th
May 02 |
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"If you're
a professional search engine optimizer, the field is wide open for
you as far as clients are concerned. Let's face it: virtually every
single business Web site is a potential client. Robin considers where
you can find them, starting with your local area." read
more |
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Moonmist
and InfoSpace announce Search Agreement |
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| 07
May 02 |
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Moonmist Search
Ltd, the UK developers of Moonmist Meta Search today announced its
partnership with InfoSpace. read more |
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Winning
on MSN |
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Dixon Jones
| 29th
April 02 |
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Five practicle
points on how to win on MSN. Dixon Jones outlines the importance
of BT Looksmart, the Inktomi database, Direct Hit and regional variation
in compiling the MSN results page, and considers the value of paid
placement for each result component.
read
more
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Web-based
reporting to check your search engine rankings |
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Robin Nobles
| 22nd
April 02 |
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Robin Nobles
looks at the benefits of web based reporting when analysing your search
engine rankings. In particular she focuses on WebRank - a new services
which seems to offer the perfect solution.
read more |
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Analyzing
Real-Life Examples of Top Ranking Sites - Part 5 |
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Robin Nobles
| 17th
April 02 |
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This analysis
of top ranking sites continues with the conclusion of an interview
with The Shortwave Store. The article reflects on the optimisation
techniques utilised and an analysis of inbound link popularity.
read more |
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Five
reasons why you need search engine marketing |
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Ben Ellis
| 13th
April 02 |
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Still unwilling
to take search engine marketing seriously? Ben Ellis gives us five
good reasons why every website owner should take another look at search
engine placement.read more |
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Analyzing
Real-Life Examples of Top Ranking Sites - Part 4 |
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Robin Noble
| 08th
April 03 |
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The fourth part
in this series, Robin Nobles interviews Keith Carcasole - owner
of the Shortwave Store. Robin asks whether they use cloaking technology,
pay-per-click and more in this excellent analysis of top ranking
sites.
read
more
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Analyzing
Real-Life Examples of Top Ranking Sites - Part 3 |
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Robin Nobles
| 2nd
April 02 |
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In this continuing
series, Robin Nobles analyses the top ranking site ausedcar.com. She
uncovers exactly how the site spends its advertising budget, and considers
which factors lead to high search engine placement. The series of
articles offers a superb insight into the search engine marketing
strategies of some of the most successfully ranked sites.
read more |
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Search
engine relationships |
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Gary Henderson
| 20th
March 02 |
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Modern search
engines use a host of sources to compile their results in a effort
to combine relivance of results with profitability. In this article
Gary Henderson from iwanthits looks at the relationships that exist
between search engines and directories, giving us an understanding
of where to focus our optimisation efforts. read
more |
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Looksmart
strengthens Leadership with acquisition of WiseNut |
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Lee Wallis
| 21st
Mar 02 |
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LookSmart, one
of the World's leading companies in search targeted marketing, have
acquired WiseNut for $9.5 Million (Around £6 Million). Lee Wallis
explains what this means for the average user and search engine marketer.
read more |
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Analyzing
Real-Life Examples of Top Ranking Sites - Part 2 |
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Robin Nobles
| 18th
Mar 02 |
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Continuing from
Part 1, Robin Nobles concludes her analysis of HarmonHomes.com, and
moves on to look at another top ranking site ausedcar.com. The series
of articles offers a superb insight into the search engine marketing
strategies of some of the most successfully ranked sites.
read more |
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Website
promotion 101: removing JavaScript from a web page |
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Ben Ellis
| 15th
Mar 02 |
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Bloated code
makes it hard work for the search engines to extract keyword data.
In this article Ben Ellis introduces the idea of slimming down your
code, starting with a simple way to export your JavaScript to an external
file.. read more |
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Analyzing
Real-Life Examples of Top Ranking Sites - Part 1 |
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Robin Nobles
| 11th
Mar 02 |
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Have you ever
wondered how top ranking sites are spending their advertising dollars?
Do they advertise offline? Do they outsource their SE positioning
work, or do they optimize their own sites in-house? In part one of
her article Robin Nobles looks at what these sites are doing to increase
the visibility and popularity of their sites?read
more |
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Keyword
research: make your search engine submissions as effective as possible
- Part 2 |
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Ben Ellis
| 07th
Mar 02 |
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In part one of
this article Ben explained why keyword research is so critical to
search engine optimisation. Now let's break down some of the common
keyword 'issues' one by one, including the use of commas, case, misspellings,
single keywords and your URL.. read more |
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Keyword
research: make your search engine submissions as effective as possible
- Part 1 |
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Ben Ellis
| 04th
Mar 02 |
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Keyword research
forms the foundation for your search engine efforts. If done thoroughly
and correctly then that's most of the hard work completed. If done
through guess work or with little thought then all your optimising
and submitting will be in vain. read more |
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Your
Website is your Marketing Tool on the Internet |
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Clare Johnson
| 27th
Feb 02 |
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But is your target
market seeing your website? Clare Johnson of Adoofa Solutions explore
how you can optimise your website and thereby improve the chances
of your potential customers actually visiting you.read
more |
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Lycos
introduce paid inclusion - but is it worth it? |
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Paul Fisher
| 25th
Feb 02 |
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Lycos have introduced
a paid listings service that enables webmasters to fast track their
sites into the FAST/Lycos index. Paul Fisher looks at the new programme,
named InSite Select, and considers whether it is worth the $30 monthly
fee.read more |
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Riding
high on Yahoo! |
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Dixon Jones
| 12th
Feb 02 |
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Yahoo! is still
the most used portal on the internet, responsible for about 18% of
all searches. It started life as a directory with real human beings
considering all sites, but now it also draws some of its content from
other sources. Dixon Jones of Receptional.com examines the various
methods that will maximise your listing on this essential portal.read
more |
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Using
a professional search engine optimisation service |
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Clive Hawkins
| 1st
Feb 02 |
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The excitement
of launching a new business website can soon turn to disappointment
if the site receives very little traffic. Clive Hawkins discusses
that various areas that you should be aware of when choosing a professional
search engine optimisation company.read
more |
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Yahoo!
move closer to paid content |
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Lee Wallis
| 1st
Feb 02 |
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Yahoo!, the web's
largest search engine has teamed up with Divine Inc to create the
Premium Online Research Library. Divine, who recently purchased Northern
Light will provide Pay-Per-View content to Yahoo!'s millions of consumers..read
more |
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Playing
the web site marketing game |
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David Haughton
| 29th
Jan 02 |
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The Internet
in recent years has become the victim of a mass commercial onslaught,
resulting in extreme competitiveness in the field of Web site marketing.
Daid Haughton of Connexions introduces search engine marketing as
it stands today, and takes a look at the introduction of paid listings
and their impact on small to medium sized businesses.
read more |
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The
Essential Do's and Don'ts of Link Popularity |
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Paul Fisher
| 20th
Jan 02 |
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With so much
emphasis now being placed on link popularity and page rank scores,
we investigate the main issues and provide nine practical steps that
will help to improve your listings.read
more |
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Emerging
from the crowded web |
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Dixon Jones
| 19th
Jan 02 |
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Dixon Jones,
managing director of web site traffic generation specialist Receptional.com,
explores the many on-line strategies for gaining web site visibility.read
more |
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